If you haven’t already tasted Nutella, you are probably missing out on the sweetness and goodness of the hazelnut and cocoa spread that has become so popular around the world over the years. Such is its power to entice people to not only eat it with something but also consume it plain. It is now celebrated on a designated day that brings together lovers of Nutella from around the globe.

Every year, World Nutella Day is observed on February 5 to celebrate the spread that we all add to bread, pancakes and brownies too. It was first celebrated in 2007, after American blogger Sara Rosso, who was living in Italy (the birthplace of Nutella) at the time, to designate the day for it. In 2015, the transfer of the day was done from Russo to Ferrero, the makers of Nutella, who sold the first jar in 1964, according to daysoftheyear.com.