At a supermarket, the frozen food aisle is the most visually appealing and appetising, but it remains one of the most ignored sections during grocery shopping. Misconceptions about frozen food persist, with many believing it to be heavily processed and lacking in nutrition.

A recent report by Deloitte indicates that 90 per cent of consumers still prefer fresh food over frozen options. Freezing food, one of the oldest preservation methods, has evolved from basic techniques to the modern practice of refrigeration for fruits, vegetables, snacks, and meals.