Researchers at the Indian Institute of Management (IIM), Lucknow have studied the impact of birdwatching on tourists and whether it can be used to promote environmentally-responsible behaviour.

Published in the prestigious "Tourism Recreation Research" journal, a paper co-authored by Anirban Chakraborty, Associate Professor, IIM-Lucknow, and Debankur Saha, Assistant Professor, IFMR Graduate Business School, Krea University, investigates how birdwatching creates an immersive nature experience for individuals and motivates them to act in an environmentally-conscious manner.