As the temperature drops, new survey by a dating application has shared some unique shifts in dating patterns during this time of the year, calling it the season of "phera pressure", revealing higher than usual activities, a sudden urgency to find the one- leading to some unexpected great connections and some mistakes, and more such notable dating behavior.

The insights for this report by QuackQuack come from a comprehensive study involving over 10,000 app users between 18 and 35. The data collected from in-app behavior analysis, online polls, survey feedback, and trend observations across Tier 1, 2, and 3 Indian cities shows over 39 per cent of users send the highest number of first messages during winter. For an all-round perspective, survey participants were chosen from various fields- IT, healthcare, sales and marketing, finance, teaching, social media content creators, vloggers, and a significant portion of students, job-seekers, and previously employed individuals taking a career break. The app`s founder and CEO, Ravi Mittal, said, "Every year, we make a note of any seasonal shifts, trying to adapt and evolve accordingly for better user satisfaction. This time of the year, there is an undeniable FOMO among singles as the wedding season has started and we can see it in the spike in profile interactions."