Artificial Intelligence (AI) is not just being used for emails or tasks at work anymore  it’s now coming into the bedrooms and relationships of many Indians.  

A recent study conducted by extramarital dating app Gleeden, made by women for women, in association with IPSOS, has shown that 49 per cent of Indians have had at least one occasion where they chose to be sexually intimate with an AI rather than have physical sex with their partner; however, 65 per cent still believe that erotic interactions with AI is cheating.

The study surveyed a sample of 1,500 individuals from both tier 1 and tier 2 cities around India to assess how AI is changing dating, emotional connection, and infidelity in the modern Indian relationship. What was revealed is the huge gap between behaviours and beliefs. Overall, the results demonstrate how quickly AI has become viewed as an intimate partner. Approximately 63 per cent of survey respondents stated that they had used conversational AI as a coach for enhancing their seduction methods, improving their dating profile, analysing what they have shared with people they are interested in, and gathering information to conduct a successful first date.