The festive season is here and people are preparing to celebrate wholeheartedly. From cleaning the house to shopping for outfits and household items, from hosting gatherings to cooking unique dishes, this time of the year not only brings festivities but also responsibilities. Traditionally, women were entrusted with most of the responsibilities for festive planning. However, a new survey by dating app Bumble reveals that 9 in 10 (91 per cent) Indians believe equal contributions from their partners in festive season planning is essential.

This reflects a modern perspective on romance, which is grounded in collaboration, and shared roles and responsibilities. The survey was conducted in September 2024, and included a sample of 2004 people in India aged 18-43.