A monumental "Clash of Titans" is on the horizon in India. The highly anticipated World Cup 2023 match between India and Pakistan is set to take place at the Narendra Modi Stadium in Ahmedabad on October 15. Ever since the match date was announced, the hospitality and related sectors have dived into a frenzy. As the demand for accommodations in the host cities surged, an exponential increase in hotel prices followed suit.

The pan-India hotel chain – Lemon Tree which usually fares around Rs 10,000/day for a room is priced at a whopping Rs 86,831 in Ahmedabad around the match dates October 14-15. What is the rationale behind this, we inquire? Findings from a recent study by the online travel agency Agoda revealed a colossal 1702 per cent increase in searches for accommodations in Ahmedabad.