From Oprah to Gwyneth Paltrow to Masaba Gupta, ashwagandha has taken the celebrity circle by storm. The purported benefits are several — stress management, improved energy, focus, and cognitive function, and even better immunity. So, what’s making this Ayurvedic herb the newest buzzword in wellness? Should you incorporate it into your routine?

Decoding the hype

“Ashwagandha, also known as Indian ginseng or winter cherry, is a herb that has been used for centuries in Ayurveda. It is often associated with benefits such as reducing stress, improving sleep, supporting immunity, and increasing stamina. Some studies suggest it may help regulate blood sugar, enhance memory and improve reproductive health,” says Amreen Sheikh, chief dietitian at KIMS Hospitals, Thane.