Social media platform, Instagram is the buzzword for most digitally-active Indians. Everyone is a content creator but only a few are successful making it a profitable money-making profession. Content creation on the platform is not just an art but also a business. Influencer Prajakta Koli’s recent episode from the Mostly Sane podcast offers insight into the market as she interviews the head of Instagram, Adam Mosseri. In just a little over 16 minutes, the podcast provides useful information, while Koli also shares relevant anecdotes.

It begins by discussing the scenario of the online market and social media. They discuss the effect on the growth of the social media market due to competition as well as the cheaper price of Internet services available in India. Mosseri points out the fact that the country has one of the lowest costs of data in the world. He also shares that it is one of the largest markets for Instagram. The podcast discusses how times have changed for the social media platform in India, as it has become an extremely important market.