Even today, inaccurate stereotypes continue to hinder meaningful interactions with and an understanding of communities. This is why the realistic portrayal of culture in Ms Marvel, the first brown superhero in the Marvel Cinematic Universe, has already found popularity among audiences. The character Kamala Khan, played by actor Iman Vellani, is a Pakistani Muslim teen from New Jersey and is nothing like any cultural stereotype usually subjected to the South Asian diaspora and women.

Promotions of the show included commissioning South Asian artists to create artworks that highlight aspects of the show that resonated with them. From the talented lot is Neha Kapil, an Indian-American visual artist and fashion designer based in Los Angeles.