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43rd anniversary special: Shaadi 2.0: Indian wedding industry's new avatar

The wedding industry and functions took a hit during the pandemic, but they’re back in a hybrid template that celebrates a blend of new innovations and old traditions

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Shanta Kamath (middle) during her wedding ceremony; (right) Aditi Thakore and Tanmay Asher greet guests at their backyard wedding reception

Shanta Kamath (middle) during her wedding ceremony; (right) Aditi Thakore and Tanmay Asher greet guests at their backyard wedding reception

The pandemic couldn’t stop people from getting married aside from postponing D-day. When large gatherings were restricted, celebrations were scaled down. When COVID-19 waves hit and even families couldn’t come together, receptions were cancelled or they went digital and were live-streamed for guests. But have virtual or intimate functions become the new normal even as we go back to regular programming? Turns out, couples have navigated celebrating their big day during the pandemic with cool innovations and ideas.

Rochelle Tixeira, Manali Bhoir and Siddharth Sood
Rochelle Tixeira, Manali Bhoir and Siddharth Sood

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