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Ghatkopar hoarding collapse: 15 of 45 illegal hoardings erected by Ego Media

BMC tells rail and police officials it is mandatory to take its permission for hoardings even if it is on their land

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Massive hoardings along Tilak Bridge in Dadar. Pic/Ashish Raje

Massive hoardings along Tilak Bridge in Dadar. Pic/Ashish Raje

Out of 45 oversized hoardings on railway land that received BMC notices to be removed immediately, seven are on Tilak Bridge in Dadar East—the main railway station. The advertising rights holder for all seven hoardings at Dadar is Ego Media, the same company that has rights to the illegal oversized hoardings in Ghatkopar, including the one that fell. The seven oversized hoardings on Tilak Bridge vary in size from 30x80 ft to 80x100 ft. Meanwhile, there are eight such hoardings in Ghatkopar, six at Tilak Nagar station and five at Suman Nagar in Chembur.

Of the 45 illegal hoardings, 15 were erected by Ego Media. Company director Bhavesh Bhinde has been arrested. In a meeting with rail and police authorities on Thursday, the BMC chief and administrator Bhushan Gagrani asserted that a corporation’s permission is necessary for any hoardings on the land of any agencies even if the authorities are following their own SOPs for the installation of hoardings. He asked that all the 45 oversized hoardings be removed immediately. The BMC has issued notices to the Railways under the Disaster Management Act.

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