ITC Dermafique has launched the Dermafique Indian Skin Knowledge Centre (DISKC), dedicated to educate, inform, and build awareness around the uniqueness of Indian skin. As part of this initiative, the Dermafique Indian Skin Health Report, a study the distinctiveness of Indian skin, was released.

According to the report, wrinkles are often considered and understood as the first sign of ageing, but nearly 50 per cent of Indian women experience pigmentation, with a staggering 74 per cent seeing it before they even hit 30—long before wrinkles typically emerge. This is because Indian skin has more collagen, which delays wrinkles, but the presence of 50 per cent more melanin in Indian skin than Caucasians predisposes Indians to pigmentation.