With the aim to promote oral hygiene, the Maharashtra government on Tuesday named cricketing icon Sachin Tendulkar as 'Smile Ambassador' under the state's 'Swachh Mukh Abhiyan'.

Maharashtra Chief Minister Eknath Shinde and Deputy Chief Minister Devendra Fadnavis signed a Memorandum of Understanding (MoU) with Sachin Tendulkar. The former Indian cricketer will be the campaign's brand ambassador for the next five years, reported news agency ANI.