The BMC commissioner has instructed to slap double property tax as a fine on shops and establishments for not putting Marathi sign boards. Even the licence issued for glow sign boards will also be cancelled with immediate effect. According to the Maharashtra Shops and Establishments (Regulation of Employment & Conditions of Service) (Amendment) Act, 2022, all shops in the state must display Marathi signboards in the Devanagari script.

In case there are multiple languages, the Devanagari font is not to be smaller than the others. The action against errant shops was stopped in November 2022 after an SC order put a stay on it. In an order on September 25, 2023, the SC gave establishments two months to comply with the Marathi signboard norm. Subsequently, on November 28, the BMC resumed action.