Mumbaikars are responding positively to a mid-day campaign ‘ILLUMINATE THESE BACK-BREAKERS’ which highlights how local roads have been turned into accident hotspots. Residents from various parts of the city are praising the initiative and expressing optimism that authorities will take action to mark these speed breakers.

Suheil Merchant a PR and corporate communications professional, tweeted, “There will be a deluge of photos from readers. But very happy that mid-day is doing it and highlighting it. Get ready to get some pictures from me. #WeAreInItTogether #RoadSafety”