A Mumbai-based non-profit and non-partisan organisation Mark Your Presence and the popular dating application Tinder with Yuvaa have collaborated to launch the 'Every Single Vote Counts' awareness campaign across India ahead of Lok Sabha Elections 2024. The campaign is directed towards the youth, especially first-time voters and making them aware of their crucial civic right--the right to vote.

Under the campaign, the dating platform has included in-app voting-themed stickers like 'Voting Partner Needed', 'First-time Voter', and 'I Voted', which allow users to display their "passion and encourage connection with others sharing similar values".