Buying gold remains a key tradition on Akshaya Tritiya, one of the most auspicious days in the Hindu calendar associated with prosperity, new beginnings, and charity

The term “Akshaya” translates to “never diminishing,” symbolising lasting wealth and success

While traditional jewellery continues to attract buyers, many are increasingly opting for investment-focused options such as gold coins, bars, and digital gold

This shift comes amid record-high prices, with gold crossing the Rs 1.5 lakh per 10 grams mark on Sunday, prompting consumers to rethink how they invest in the precious metal

People gather with their newly purchased cars and bikes at Shivaji Park, outside Shree Udyan Ganesh Mandir, to perform pooja on Akshaya Tritiya

The day also marks the start of the Treta Yuga and is observed as Parashurama Jayanti, celebrating the birth of Lord Parashurama.