Eternal-owned quick-commerce firm Blinkit has dropped its ‘10-minute’ delivery claim from all platforms amid growing concerns over delivery workers’ welfare. It has revised the tag-line from “10,000+ products delivered in 10 minutes” to “30,000+ products delivered at your doorstep”.

Other quick commerce platforms, such as Swiggy and Zepto, may also follow suit after the intervention by the Union Ministry of Labour, which was concerned about the welfare of the delivery workers trying to meet such tight deadlines.