PM Modi's 'Mann ki Baat' has 23 crore regular listeners: Survey

Nearly 23 crore people tune in to Prime Minister Narendra Modis Mann ki Baat programme on the last Sunday of every month with 65 per cent listeners preferring to hear the talk in Hindi according to a survey conducted by the Indian Institute of ManagementRohtakThe survey also found that the Mann ki Baat programme the 100th edition of which will be broadcast this coming Sunday is heard more on television channels followed by mobile phones with radio listeners accounting for 176 per cent of the total listenershipIt found that more than 100 crore people have listened to the programme at least once while around 41 crore were occasional listenersAs many as 447 per cent of the total listeners hear the programme on television sets while 376 per cent tune in on mobile phones Dheeraj P Sharma Director of IIMRohtak told reporters here on MondayPrasar Bharti Chief Executive Officer Gaurav Dwivedi said apart from 22 Indian languages and 29 dialects Mann Ki Baat is broadcast in 11 foreign languages such as French Chinese Indonesian Tibetan Burmese Baluchi Arabic Pashtu Persian Dari and SwahiliDwivedi said the programme is being broadcast by more than 500 centres of the All India RadioThe survey conducted by the students of IIMRohtak reached out to 10003 respondents in four zones North South East and West and across various age groups with a majority of them being selfemployed and those in the informal sectorAlso Read PM Modis Mann Ki Baat 100th episode All you need to know about the programmeThe survey found that 18 per cent of the respondents chose to listen to the programme in English four per cent in Urdu and two per cent each in Dogri and TamilListeners of other languages such as Mizo Maithili Assamese Kashmiri Telugu Odia Gujarati and Bengali together accounted for nine per cent of the total listenership it foundThe survey found that 73 per cent respondents felt optimistic about the governments working and the countrys progress while 58 per cent said their living conditions have improved As many as 59 per cent have reported increased trust in the governmentThe general sentiment towards the government can be gauged from the fact that 63 per cent respondents said their approach to the government has become positive and 60 per cent have shown interest in working for nation building it foundThe survey found that the most popular themes of the Mann ki Baat programme were scientific achievements of India stories of common citizens gallantry of the armed forces issues related to the youth environment and natural resourcesThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever