For each political party, irrespective of their opponent, to counter during their campaign, soaring heat has been a major challenge to pull the crowd in late forenoon campaigning. To combat the weather challenge, political parties are using different ways to reach out to the people. DMK, in one such meeting, came up with the idea to beat the heat by distributing ice water bottles, ice curds, and watermelons to the crowds.

As Tamil Nadu faces the Lok Sabha in the first phase, roughly 20 days are still there for political leaders to reach the voters with their policies and to attract the voters to seat the maximum number of MP seats. But soaring heat is seen as a challenge for all political parties for their campaigns. The Chennai Regional Meteorology Department forecasts that the maximum temperature is likely to rise gradually up to 2 degrees C in isolated pockets over Tamil Nadu during the next few days.