Underscoring the importance of "cultural rebalancing" in today`s world, External Affairs Minister S Jaishankar on Sunday said projecting one`s own heritage, culture and faith is as crucial in international relations as in traditional politics. He was speaking at the Purana Qila here to announce NGO Sabhyata Foundation as the `Smaarak Saarthi` for four historic monuments -- Purana Qila, Humayun`s Tomb, Safdarjung Tomb and Mehrauli Archaeological Park -- for five years under the government`s `Adopt a Heritage 2.0` project.

"Today the battle is for culture rebalancing. How do we recognise the entire diversity of the world, how do we undo the distortions of an era which was distorted by a few countries and a few regions. "That is why it is crucial today to project our own heritage, our culture, our way of life, our faith, our belief, and that to me, is as crucial in diplomacy and international relations as traditional politics," said the minister. The 69-year-old here also talked about the Hindu epic Mahabharata and how other epics in the world are no match to it.