Vikram Sakhuja elected chairman of MRUCI, Dhruba Mukherjee named vice-chairman

The Media Research Users Council India MRUCI has elected Vikram Sakhuja Partner and Director at Madison World as its new chairman and Dhruba Mukherjee CEO of ABP Pvt Ltd as vicechairmanFounded in 1994 MRUCI is dedicated to delivering accurate timely and relevant media research across platforms It is best known for managing the Indian Readership Survey IRSThe announcements were made during MRUCIrsquos 31st Annual General Meeting AGM held on Monday followed by a board meetingThe council also announced that Shashidhar Sinha will take over as the new chairman of the IRS Technical CommitteeVikram Sakhuja succeeds Shailesh Gupta Wholetime Director of Jagran Prakashan Ltd who served as Chairman for two consecutive terms from 2023 to 2025While handing over the mantle Shailesh Gupta said ldquoThe Boardrsquos approval of the pilot marks a significant milestone for the Indian Readership Survey By beginning with a metro and two states we are ensuring financial prudence while building operational confidence The learning from this phase will guide the nationwide rollout delivering a robust and credible readership measurement system that the print industry deserves I sincerely thank our Board Members and stakeholders for their support and extend my best wishes to Mr Vikram Sakhuja and the new BoardrdquoVikram Sakhuja in his vote of thanks stated rdquoI thank Mr Shailesh Gupta for his leadership and guidance I am deeply honoured to take on the role of Chairman at MRUCI and thank the Board for placing their confidence in me Our endeavour is to restore IRS as the gold standard in readership research and the most credible survey in the countryrdquoVikram Sakhuja Partner and Director Madison World is a respected member of Indiarsquos marketing and media fraternity Across his 38 year career he has been the Global CEO of Maxus WW a GroupM company the CEO of GroupM South Asia and CEO of Mindshare South Asia He has also held senior marketing media and market research positions in PampG CocaCola and Star TVVikram has served on several industry body boardscommittees including ASCI ABC RSCI BARC FICCI ASSOCHAM AAAI committees with ISA INS and IBDF He is the current Chairman of the Technical Committee for BARC Board member of ABC Cochair of IBDFAAAI subcommittee on payments and Ad Club past President He has consistently been voted one of the most influential persons in Indian Media by the Economic TimesDhruba Mukherjee CEO ABP Pvt Ltd PicLinkedinWhereas the new vice Chairman Dhruba Mukherjee CEO ABP Pvt Ltd had joined the organisation in 1997 and rose through the ranks from management trainee to CEO during his career in ABP spanning over two decades He has handled responsibilities in brand management audience development advertisement sales and production functions before taking over as the CEOBorn and brought up in Kolkata he is a BCom Hons from St Xavierrsquos College Calcutta MBA from IISWampBM under Calcutta University and an alumnus of London School of Economics amp Political Science He has also graduated from the Senior Executive Leadership Program of the Harvard Business School Travel food and sports are some of the things that excites him beyond his interest areas in workThree new members have also joined MRUCIrsquos Board of GovernorsNavaneeth LV CEO THG Publishing Pvt LtdSurinder Chawla President Response Bennett Coleman amp Co LtdUpali Nag President Strategy South Asia WPP Media