Protecting the “personality rights” of actor and entrepreneur Vivek Oberoi, the Delhi High Court has restrained several entities from misusing his name, voice, and image for commercial or personal gain.

Oberoi filed a suit in the Delhi High Court on February 4, 2026, to protect his personality and publicity rights. The lawsuit seeks to prevent the unauthorised use of his name, image, voice, and likeness in AI-generated, deepfake, which was causing “incalculable loss to his goodwill and reputation”.