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Genie in your smartphone?

While educational apps are all the rage in today’s day and age, the origins of some of its content leaves a lot to be desired as we discovered first hand

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Fiona FernandezThe scene is beautifully set up: The kid is struggling with Algebra. All seems lost. All of a sudden, a messiah dressed in sharp business wear, waves his wand of genius to the same kid who now cracks the code, and now transforms into the wiz in her classroom. Her mates and the teacher applaud her.

Unless you’ve been living under a rock, the frame that I have described above is an easily identifiable one. It is one of the many commercials floating around on TV during over breaks in the ongoing T20 spectacle. While these advertisements had gathered sizable traction and momentum in the lockdown, they seem to have upped their own game this summer with Bollywood’s biggest names backing these tools.

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