I have been making a bunch of videos recently that document my life as a journalist in Mumbai. They include me walking to the metro station, eating lunch at my desk, my workout effort, and going to events I am invited to. There is also raw and real footage of me having my eggs, or videos with low lighting at a bar focusing on a blurry picante glass, or me coming home and ordering McDonald’s and eating it off a melamine plate. These are not aesthetic videos — unless the aesthetic would be trying to make a living in busy, dusty, hot Mumbai, as you make content, network, and have a life that you actually enjoy.

Compared to the videos Ankita Chawla (@Hustlerani) and Alanna Panday put up, I might as well be the troll living under a bridge. Panday’s got a whole colour scheme going — her husband and her, and their child, are usually swathed in pastels and nudes. There are professionally shot photos of them at ski resorts, and next to blue shores. There are magazine-style editorial shoots, and you could mistake her for a Kardashian. She has 2.4 million followers — some which may just follow her because of her famous Bollywood family.