Prime Minister Narendra Modi’s recent speech in Navi Mumbai highlighted a strategy that mixes emotion with development, pride with performance, and governance with delivery. Modi made it clear that the BJP is focusing on results that impact everyday life, like the safety of citizens and better roads and civic services. This approach is in sharp contrast to the strategy of the Thackeray cousins, who continue to rely on the emotional Marathi Asmita card to appeal to local sentiment.

Modi’s speeches often follow familiar patterns. The PM begins by touching people’s emotions about national security and then shifts gears to talk about efficiency, development, transparency, and delivery. The choice of Navi Mumbai as the venue was not a coincidence. The city represents the new urban face and planned infrastructure, the rising middle-class, and expanding connectivity.