It all began as a joke — Russian marketing expert Dmitri posted an ad on telegram offering to pay Rs 1 lakh (approximately) to whoever agreed to sell their soul and sign the contract in blood. Yes, you heard that right! No one would have imagined anyone to come forward and sign it until a 26-year-old woman named Karina expressed interest in the ad. Dmitri kept his promise and posted the receipt for the soul sale, along with a picture of the woman holding the blood-signed contract.

While Dmitri had no use for the “soul” he had just purchased, Karina went on Telegram to share that she did not care much about the “sold soul”. Instead, she immediately spent the money on a collection of Labubu dolls, and a ticket to the concert of a Russian folk singer Nadezhda Kadisheva.