Beverage brand Pepsi is celebrating the undying passion of the Indian cricket fan this sporting season. The brand has given its ‘Har ghoont mein swag campaign a new twist with a unique Fan-anthem that aims to be an ode to the unassailable SWAG of 1.3 billion Indian cricket fans.

Launched earlier this summer, the ‘Har Ghoont Mein Swag' campaign reflects the self-belief of India today. The anthem builds on the brand's message that living in the moment, seizing new, interesting opportunities and doing it all with style is an attitude that defies any age.