India head coach and former Member of Parliament Gautam Gambhir has approached the Delhi High Court seeking urgent relief against the alleged large-scale misuse of his identity through artificial intelligence, deepfakes, and unauthorised commercial exploitation.

The petition has been filed in the High Court, naming multiple social media accounts, intermediaries, and e-commerce platforms as defendants. In his suit, the petitioner has sought a permanent injunction restraining all defendants from using or exploiting his name, image, voice, or persona without explicit consent.