IPL breaks sponsorship records, TATA Group secures title sponsorship rights
Updated On: 20 January, 2024 03:54 PM IST | Mumbai | mid-day online correspondent
The Indian conglomerate, with diverse verticals, has renewed its association with the BCCI for a record-breaking value of Rs 2500 crore, the highest-ever sponsorship amount in the history of the league
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The Indian Premier League Trophy (Pic: X/@IPL)
The Board of Control for Cricket in India on Saturday announced the sponsorship rights for the Indian Premier League will be awarded to TATA Group. The agreement with the TATA Group will be for five years. Taking to X:
? NEWS ?
TATA Group secures title sponsorship rights for IPL 2024-28.
Details ? #TATAIPL | @TataCompanieshttps://t.co/UE9fJ76zhT pic.twitter.com/tq3R2fq7lR
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