World No.1 tennis star Ashleigh Barty is Australia’s most marketable athlete,  according to marketing expert Andrew Condon. At the Australian Open last month, Barty beat Danielle Collins to become the first player to win a home Grand Slam in 44 years. 

“It sounds strange, but the challenge for Ash was her awareness. She has similar likeability to Roger Federer, Chris Hemsworth, Hugh Jackman. But until Saturday, I don’t think her awareness was as high, and she probably wasn’t as salient as those other individuals,” Condon told the Herald and The Age newspapers.