Ethiopian athlete Haile Gebrselassie, a two-time Olympic gold-medallist (10,000m), has lent his support to the Sunfeast India Move As One (erstwhile Sunfeast India Run as One) as its ambassador.

With registration fees of Rs 149, the movement encourages participants to run, walk, jog, cycle, use a wheelchair, treadmill, or stationary bike. Rs 50 from every registration will go towards NGOs supporting children causes.