A few weeks ago, Entrepreneur Binny Varghese deleted all his Quick-commerce (Q-commerce)apps. Since it’s a small office and they work with food and raw materials, they used to order a lot on these platforms, as it is challenging. It helped that everything came with an invoice, so accounting is easier. At home, both he and his wife, a working couple, have limited time in the evening or morning. “So when our cook arrives, we would essentially just panic cause we don’t have any veggies in the fridge, so we would  simply BLINK our eyes to get IT, and slowly the ease turned into a habit — a very expensive, and lethargically contagious habit.”

Varghese feels, “It’s a great service to have at your fingertips, especially for an emergency but then you only see and buy what you see, and then slowly you buy only what the app nudges you to buy, and then you are restricted with what you see in that window in your palm and you forget the possibility of the actual Window Shopping at the hypermarket or even the local market/bazaar.” 

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