Updated On: 21 July, 2025 07:10 PM IST | Mumbai | Akshita Maheshwari
They are content creators, ‘Sephora girls’, dealing with privilege, and promiscuous on Instagram – Sunday mid-day investigates the complex and unique problems faced by the kids growing up in the Internet generation

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Times have changed. Kids today are growing up in a world that looks nothing like the one their parents knew — where every playground has an algorithm, every classroom has a distraction, and every mirror holds up an impossible standard.
They’re the first generation to be raised entirely in the glow of smartphones, social media, and relentless information. They learn fast — sometimes too fast — yet stumble through pressures no child should face alone. For these kids, the rules have changed and childhood is far from simple.
Be it dealing with bullies, sharing their lives on social media, being attractive to the opposite sex, and dealing with serious issues such as ADHD – children at school have much more than just acing exams on their mind.