Will Nothing always be an ‘enthusiast’ brand?
That’s a good question. I’ve been thinking about it myself a lot, you know. I think it’s like the inflection point, right, for any brand which is a brand very close to the early adopter community towards their product.

And to be honest, there can be a strategy crafted around it, but for us, what has made this kind of unique in a way, I think it’s, we have very strong foundations when it comes from a brand standpoint – as a consumer tech brand. You know, everything we’ve been doing from the beginning has been very authentic to ourselves.