Apple launches MacBook Neo, its most affordable laptop starting at Rs 69,900

Apple has officially introduced the MacBook Neo mdash a brandnew laptop engineered from the ground up to bring the signature Mac experience to a wider audience at an unprecedented price point Combining a refined aluminium build a vivid Liquid Retina display the raw power of Apple silicon and a full day of battery life the MacBook Neo sets a new benchmark for value in the laptop marketldquoThere is simply no other laptop like itrdquo Quoted by John Ternus SVP of Hardware Engineering AppleA beautiful durable design in four coloursPicAppleThe MacBook Neo is crafted from a solid aluminium enclosure that balances elegance with durability Rounded edges give it a refined look while its lightweight 27pound frame means it slips easily into any bag Apple is offering it in four expressive colour options Blush Indigo Silver CitrusThe colour theme extends to the matching magic keyboard in lighter shades and curated wallpapers making it the most colourful MacBook lineup Apple has ever offeredStunning 13inch liquid retina displayPicAppleThe 13inch Liquid Retina display delivers a 2408by1506 resolution 500 nits of peak brightness and support for one billion colours Text is sharply rendered images appear vivid and an antireflective coating ensures comfortable viewing across varied lighting conditions from a sunlit cafe to a dim living room In both resolution and brightness it outpaces most competing laptops in the same price bracketA18 Pro Serious performance at an accessible priceAt the core of MacBook Neo is Applersquos A18 Pro chip delivering performance that handles everything from everyday tasks to demanding workflows with ease Key highlights includebull Up to 50 pc faster for common tasks like web browsing versus the topselling Intel Core Ultra 5 PCbull Up to 3x faster for ondevice AI workloads such as advanced photo effectsbull Up to 2x faster for photo editing compared to leading Intelbased competitorsbull An integrated 5core GPU for smooth graphics in games and creative appsbull A 16core Neural Engine powering Apple Intelligence features privately and efficientlyThe MacBook Neo is fanless which means it operates in complete silence regardless of the workloadAllday battery lifePicAppleThanks to the exceptional efficiency of Apple silicon MacBook Neo delivers up to 16 hours of battery life on a single charge Whether yoursquore in a lecture hall a coworking space or on a long flight the MacBook Neo keeps pace with your dayMagic keyboard and multitouch trackpadPicAppleThe MacBook Neo includes Applersquos widely praised Magic Keyboard which offers a comfortable responsive typing experience Paired with a large MultiTouch trackpad that supports intuitive gestures from precise clicking to fluid scrolling the MacBook Neo provides full control with minimal effort Selected models include Touch ID for fast and secure login and Apple Pay authentication1080p camera dual mics and spatial audio speakersA 1080p FaceTime HD camera with optimised image processing ensures clear naturallooking video during calls Dual microphones with directional beamforming work to isolate the userrsquos voice and suppress ambient noise Dual sidefiring speakers with Spatial Audio and Dolby Atmos support round out an immersive audio experience ideal for music films and creative projects in apps like GarageBandConnectivityMacBook Neo includes two USBC ports both capable of charging a 35mm headphone jack WiFi 6E for highspeed wireless networking and Bluetooth 6 for reliable peripheral connectionsmacOS Tahoe Powerful Intuitive IntelligentMacBook Neo ships with macOS Tahoe bringing together a suite of powerful builtin apps Safari Photos Messages FaceTime Pages Calendar and more ready to use straight out of the box Apple Intelligence is deeply integrated across the OS enabling Writing Tools Live Translation and smart summarisation through apps like Bear and Photos Advanced privacy protections industryleading encryption and automatic security updates are all included as standardSeamless iPhone integrationFor iPhone users macOS Tahoersquos Continuity features make it effortless to work across both devices Handoff lets you begin a task on your Mac and continue on iPhone or vice versa Universal Clipboard enables crossdevice copypaste iPhone Mirroring lets you view and control your iPhone directly from the MacBook Neo screen Firsttime Mac users can also use their iPhone to transfer settings passwords files and photos during setupBuilt with the environment in mindApple designed the MacBook Neo to be its lowestcarbon Mac to date continuing its path toward carbon neutrality across its entire business by 2030 Environmental highlights includebull 60 pc recycled content the highest proportion in any Apple productbull 90 pc recycled aluminium throughout the enclosurebull 100 pc recycled cobalt used in the batterybull Manufactured using 45 pc renewable electricity wind and solar across the supply chainbull 50 pc less aluminium waste during manufacturing versus traditional machiningbull 100 pc fibrebased recyclable packagingKey specifications at a glanceDisplay 13inch Liquid Retina 2408x1506 500 nits 1B coloursChip Apple A18 ProGPU 5core integratedNeural Engine 16coreBattery Life Up to 16 hoursCamera 1080p FaceTime HDAudio Dual sidefiring speakers Spatial Audio Dolby AtmosConnectivity 2x USBC Headphone jack WiFi 6E Bluetooth 6Weight 27 poundsColours Blush Indigo Silver CitrusOS macOS TahoePricing and availabilityThe MacBook Neo is available to preorder now and goes on sale Wednesday March 11 through applecom and Apple Authorised Resellers in 30 countries and regionsbull Standard price Rs 69900bull Education price Rs 59900Apple Trade In allows customers to trade in an existing device for credit toward a new Mac AppleCare and AppleCare One plans are available for extended support accidental damage coverage battery service and 247 Apple Expert assistance