One of the most exciting launches in 2025 was the iPhone 17 series. Apple unveiled the lineup in September, featuring the iPhone 17 Pro Max, iPhone 17 Pro, iPhone 17, and iPhone Air. The cosmic orange colour of the Pro and Pro Max models attracted significant attention from tech enthusiasts. PIC/APPLE

Apart from the iPhone 17 series, Samsung also unveiled the Galaxy S25 Ultra. Launched at a higher price, the S25 Ultra comes with a 200MP camera system, anti-reflective display technology, a Snapdragon 8 Elite processor, and extensive Galaxy AI features. PIC/SAMSUNG

Before the launch of the iPhone 17, the Indian smartphone market saw the debut of the Google Pixel 10 series. Priced lower than the iPhone 17 and Samsung Galaxy S25 Ultra, the Pixel 10 features deeper AI integration with the Tensor G5 chip. The smartphone also offers features like "Camera Coach" and a pioneering IP68 dust and water resistance rating for a foldable device. PIC/GOOGLE

The Oppo Find X9 Pro is another smartphone that drew attention for its large battery capacity and a photography kit with a detachable optical telephoto zoom lens, offering up to 40x magnification. Positioned in the mid-price segment, the Oppo device is considered one of the best launches of 2025. PIC/OPPO

Samsung Galaxy Z Fold 7 took the smartphone market by storm on July 9, 2025. The foldable device from Samsung has an 8-inch Dynamic AMOLED 2X, QXGA+ resolution and Qualcomm Snapdragon 8 Elite for Galaxy, optimised for fast performance and AI tasks. PIC/SAMSUNG

Launched in 2025, the ASUS Zenfone 12 Ultra is one of the best camera-focused smartphones. It features a 50MP Sony Lytia 700 sensor with a 6-Axis Hybrid Gimbal Stabiliser 4.0, enabling precise video shooting. PIC/ASUS