ANKH
The clothes we wear are not just a loosely arranged collection of fabrics and materials. They are a cultural phenomenon. Clothes express our individuality, reveal our character and act as a testament to our history, our backgrounds, our beliefs, and values. Clothes do not make the man but they do allow us to tell the world who we are and where we’re at! Fashion is an integral part of our identity. This is why, in a world that is becoming more and more digitalized, fashion innovators ANKH are bridging the gap between the material world and the digital space, and taking fashion to the next level with a groundbreaking project!
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Allow ANKH’s strategy and marketing officer Valentin Menard to explain, “With virtual identities and digital avatars representing us as individuals on an increasingly fundamental level, we believe it is time to shake up and completely remodel the way we use and design clothing in a digital environment. Our cyber clothing is an expression of ourselves and at ANKH we take great pride in being a new generation fashion brand issued in the Metaverse. Our first drop entitled ‘Genesis’ will launch a selection of 15 eclectic Menswear and Unisex silhouettes, completely executed in 3D. Our range is influenced by everything from the street flair of a 90’s kid mixed with the bohemian cool of a trendsetter from the 1970s. The line between what is physical and virtual has been blurred, and it’s time to dress your digital self with the care and style they deserve. The question is, will it reflect you in the physical world, or are you planning to take things to a whole different level?”
ANKH has stated repeatedly that its aim is not to replace reality with the virtual world but build a bridge between the two, where they complement one another perfectly. By providing their clients with access to 3D files that enable them to custom dress their avatars with ANKH outfits from the Metaverse, individuals will be able to show off their latest look to a global and friendly community. Antony May, strategy and development executive at ANKH added, “We believe the fashion designers of tomorrow will find their true testing ground within the Metaverse. If ANKH is anything it is a revolution of identities and impressions. We believe through forging a link between the material world and the digital space we can initiate the next stage in the evolution of fashion.”
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