MCA Worldwide is a leading PR and marketing firm specializing in brand tie-ups, at a pan-India level.
Rohit Jaiswal, Founder, MCA Worldwide and Director, V-Art Services PVT LTD & Vector Art
Meet Rohit Jaiswal, the Founder of MCA Worldwide and Director with V-Art Services PVT LTD & Vector Art, he channels his passion for creating unforgettable experiences. Rohit thrives in a dynamic team dedicated to crafting every event into a masterpiece, from bootstrap to IPO. His enthusiasm lies at the intersection of psychology and selling, taking a consultative approach to each conversation. Notable strengths include sports marketing, branding strategies, sponsorship procurement, and media alliances. Rohit excels in business networking, vendor contract negotiations, events and exhibitions, consumer activation, collateral design, market research, and concept amalgamation for branding/marketing solutions.
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Please tell us about MCA and its services.
MCA Worldwide is a leading PR and marketing firm specializing in brand tie-ups, at a pan-India level. Our comprehensive services encompass a range of strategic marketing solutions tailored to elevate brands and leave a lasting impact on their target audience.
What triggered you to get into this business?
The inception of MCA Worldwide was fueled by a shared vision among the founders to revolutionize the marketing and events industry. We recognized a need for innovative approaches that seamlessly integrate public relations, marketing, and events to amplify brand presence and engagement.
What sort of clients do you handle and have catered the Services so far?
We cater to a diverse clientele ranging from emerging startups to established corporations across various industries. Our clients like ITC, HUL, Diageo, Pernod Ricard, Yes Bank, Tic Tac | Ferrero Group, Pillsbury Cookie Cake, Sapphire Foods India, Burger King Etc & More.
How do you add life to the event?
MCA Worldwide brings events to life by blending strategic planning, creative concepts, and engaging experiences. We focus on captivating visuals, interactive activities, and collaborations to create memorable moments. Leveraging media channels and technology, we amplify the event's reach and enhance its dynamism. Our post-event engagement strategy ensures a lasting impact, turning each gathering into a vibrant and unforgettable experience.
Do you have any success stories to share?
MCA Worldwide is an Activation agency, from roadshows to ATL & BTL & then Brands & innovation from 2013 till now & it’s Still On. Lalbaugcha Raja is the most important IP of MCA, Mostly Ganesh Pandal Activation which we do every year we try & give new Ideas/ Innovation in terms of activation/sampling and Selling to Mass. Brand activations can benefit a business because they can demonstrate new brands encourage valuable consumer feedback. Visuals can increase the chances of a potential customer recalling a brand when looking for a specific item or service in the future. MCA Team may help you give your customers engaging images they can associate with your products or services.
What is the biggest challenge(s) one can face in this industry?
The events and marketing industry is dynamic, and challenges such as tight timelines, changing trends, and client expectations are ever-present. Adapting to these challenges with creativity and agility is crucial for success.
Kindly tell us about your latest and upcoming assignments?
Our recent projects include a high-profile brand tie-up in the tech industry and a series of BTL campaigns for a lifestyle brand. We were also a part of the Chhatrapati Shivaji Maharaj Park Art Festival for which we featured 4 premier brands (such as Pizza Hut, Wow Momos, Apsara Ice Creams, Society Tea) that contributed to unleash magical experiences at the art festival. Upcoming assignments involve large-scale product launches and immersive brand activation events. Lalbaugcha Raja 2024, Ganesh Pandal Brand Activation Pan India 2024, Durga Pooja In North East, Navratri In Mumbai & Gujrat 2024, Pandharpur Wari 2024, Jagannathpuri Rath Yatra 2024 & Loads of Concerts which will take place different cities of India.
Your future plans?
Our vision is to continue expanding our footprint across industries and geographies. We aim to forge innovative partnerships, leverage cutting-edge technologies, and stay ahead of industry trends to consistently deliver exceptional results.
Define Success in your terms?
Success, for us, is not just achieving client objectives but exceeding expectations. It's about creating a lasting impact on the audience, fostering meaningful connections, and constantly evolving to stay at the forefront of the industry.
How do you operate and how can one connect you?
MCA Worldwide operates with a client-centric approach, ensuring open communication and collaboration at every stage. To connect with us and explore how we can elevate your brand, please visit our website at https://www.mcaworldwide.in/ or reach out to us at rohit@mcaworldwide.in
We look forward to transforming your vision into a spectacular reality!
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