Malhaar
India’s biggest virtual film festival, Malhaar’s, comes again with its second edition. The platform welcomes professional and amateur filmmakers' work, reflecting their feelings, experiences, interpretations, and living imaginations to a wide range of audiences. The goal of the Malhaar film festival organised by Match My [Talent] is to connect with strangers through their tales and find new perspectives.
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“After a grand success of the first edition, this year too, Malhaar film festival is all set to give a platform for filmmakers to show their magic with their movie on themes such as education, migration, gender, mental health and passion,” said Sonia Swaroop Choksi, Festival Director who is also Co-Founder and CEO of Match My [Talent].
This Indian film festival gained immense popularity and warm response from all the filmmakers, including vehement support from some of the biggest names of Indian cinema like Adil Hussain, Rajit Kapoor, Neeraj Kabi, Ajayan Vincent and Gautam Vaze. According to past participants, the Malhaar Virtual Film festival creates a window of global vernacular cinema- Cinema that is vernacular in its concept, approach, communication and the minutest of its details yet universally relevant, relatable and retainable.
Malhaar global film festival is a democratic space for budding cinematographers and filmmakers to spread their wings, create narratives that connect, and get feedback for their future. Also, Malhaar gives a holistic platform for professional filmmakers to reach the right audience.
The vision of the Malhaar film festival this year is to reach out far and wide to capture the regional essence of cinema. True to this objective, the festival is encouraging regional filmmakers and content creators to come forward and submit films in their local language.
Malhaar Film Festival 2nd Edition recently kicked off a special pre-fest event for aspiring Filmmakers and/or film students, or even for any filmmaker who likes a good challenge- The 360-Hour Film Making Project. True to its unique name, this event challenged creators to create a short film within 360 hours and submit it for the main festival. The film that they submit should incorporate some keywords provided by the festival committee in various measures.
As of 1st April, the 360-Hour Filmmaking Challenge has officially begun, with over 100 regional, local and international filmmakers participating in it. The challenge will come to a close on April 15th (360 hours since April 1st), at the end of which participants will submit their finished film. Winners of the challenge will be honoured during the main festival in July and August.
The film festival will go live on 9 July 2022 and continue until 16 July 2022. This platform will offer the filmmakers to have conversations and feedback on their Indian short films from a truly global narrative in any Indian language like Bhojpuri, Gujarati, Marathi, Bengali etc. Winners will be awarded awards in various categories such as The Best Indian Short Film, The Best International Short Film, Best Short Film Under 20 Minutes, etc. Malhaar Virtual Film Festival has also announced that it will be using blockchain-based Non-Fungible Tokens (NFTs) to provide ownership and monetization of creative content to artists and creators
The last date for submitting the entries is 30 April 2022.
All other information regarding the competition is listed on their website, https://www.matchmytalent.com/initiatives/malhaar/.
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