The campaign was inspired by iconic cities across India and boasted a lineup of luminaries like Shruti Hasan, Saba Azad, Arjun Kapoor, Vijay Verma, Babil Khan, KING, and Yash Dasgupta.
TVA.Group
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An outstanding campaign for the exclusive launch of Nothing Phone (2) on Flipkart has resulted in an incredible 200 million+ impressions. The promotional event featured a grand unboxing of the innovative device and was marked by the participation of celebrated personalities from across the country. In a strategic masterstroke, TVA.Group, curated a groundbreaking product launch campaign for the much-anticipated release of the Nothing Phone (2), exclusively on Flipkart.
The campaign was inspired by iconic cities across India and boasted a lineup of luminaries like Shruti Hasan, Saba Azad, Arjun Kapoor, Vijay Verma, Babil Khan, KING, and Yash Dasgupta. Over 50 celebs and creators joined hands to unbox the phone at 2 PM on 14th July across 30+ cities, contributing to a momentous launch, one of the biggest unboxings in the country, and the campaign's monumental success.
"Nothing Phone (2)," a distinctive Android smartphone that debuted in the market earlier this month. The device boasts remarkable specifications that have garnered considerable attention. Notably, it has demonstrated superior performance by outpacing even the esteemed iPhone 14 Plus in a rigorous speed test. The combination of its cutting-edge features and impressive results in real-world comparisons position the Nothing Phone (2) as a compelling option for discerning smartphone users seeking a premium experience.
The grand launch of the Nothing Phone (2) in partnership with Flipkart marks an exciting milestone in the world of smartphones. With its transparent design, powerful Qualcomm Snapdragon 8+ Gen 1 chipset, and UI/UX innovations, the Nothing Phone (2) is set to captivate tech enthusiasts and redefine the smartphone experience.
Experiencing a sense of relief and accomplishment after a triumphant campaign, Tarika Gulabani, co-founder of TVA.Group, (www.tva.group) joyfully expressed, “After the incredible success of NOTHING Phone (1) launch mounted by TVA last year, this year our collaboration with Flipkart for this revolutionary launch has been a source of immense pride for TVA.group, and we eagerly anticipate the prospect of engaging in further exciting endeavors with Flipkart.”
About TVA.Group
TVA.Group is a top-notch Indian marketing firm that provides comprehensive services across Marketing and Communication, Talent, and Production verticals. With esteemed clients like Flipkart, Myntra, Zivame, Cult, Virgio, Lee, Cleartrip, and others, TVA expanded its capabilities in 2022 by constructing advanced studios on a sprawling 20,000-square-foot campus in Mumbai, optimizing delivery times, economies of scale, and operational efficiency.
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