There is this innate desire in every woman to always look her best whether in her own space or in a social space. And if there is an enterprise that can help her fit into this matrix, then that becomes a calling card for success.
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The story of PREETHI SHAPEWEAR took shape on this very premise. It took a basic garment, a petticoat, and transformed it into a fashion statement that could be worn outside as a shape hugging skirt, as well as under a draped saree as a petticoat. It was a runaway hit and it shaped the success of the enterprise in a big way!
Founded by a dynamic womanprenuer Preethi, the brand PREETHI SHAPEWEAR smartly merged Fashion, Innovation and of course Passion, to create a flourishing enterprise.
So how did someone who is a software engineer with a great career do this? “I have always wanted to do something where my individual identity and my own ideas are given the freedom to be expressed freely. Where every decision is my responsibility.” Shared Preethi.
From coding to designing - the journey from the year 2022 has been marked with milestones. PREETHI SHAPEWEAR as a brand has seen customer count move up, revenues multiply and Preethi herself being bestowed with prestigious accolades like
- Young Entrepreneur of the year 2022 by WBN India,
- Young Entrepreneur of the year by Achiever Awards,
- Iconic Entrepreneur award by WBN Award
- Top 50 Inspiring Women Award by SHE AWARDS
To create innovation, you must use inspiration and tweak tradition…
PREETHI SHAPEWEAR simply took a different look at a common piece of clothing and created something extraordinary from it. What it also did was usher in a sense of fashion into the shapewear. This got it recognized as the Best Shapewear brand of the year 2022 by Queenova!
“Being a woman, I could instinctively relate to what my customers would be looking for, how choosy the entire process would be and what price point would be appealing.” Says Preethi.
The team created figure hugging wear tailored from breathable, stretchable fabric. Available in fantastic colors and sizes, including plus sizes, PREETHI SHAPEWEAR can be worn as a skirt or under a saree. A sturdy elastic waistband with drawstrings holds the tucks of every saree, even heavy rich silks, quite comfortably. Walking, dancing or even sitting crossed legged while wearing it! Anything is possible.
Thinking differently, adding consistency and offering novelty to excite the customer, this is the just the right mix for growth…
While nurturing PREETHI SHAPEWEAR, Preethi very strategically kept one key element in mind. The product had to be really unique and actually solve a genuine fashion concern.
No wonder PREETHI SHAPEWEAR ranks high on the list of shapewear for women. Today the brand is listed on Amazon, Flipkart, and Meesho. The products have also been sold in countries like UK, USA, Sri Lanka, Malaysia, Singapore, Germany, Pakistan, Nepal, France, Australia, New Zealand, Norway, Canada, Dubai and many more.
Leveraging the reach of social media, plus its active presence in exhibitions at high footfall locations has translated into it selling a total of 53,000+ products till date.
Click https://www.instagram.com/preethi.shapewear.in/ to pick and wear their products that are truly embellished with elegance.
To know more visit - https://preethishapewear.in/
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