Over the years, the entertainment industry has transitioned from a coveted and sequestered industry to an accessible and welcoming community. Once dominated by celebrities and stars, the entertainment industry has now opened its doors to creators from every walk of life. The ubiquitous presence of the internet and the emergence of conducive platforms has empowered millions to leapfrog the gaps from being hobby creators to professional influencers.
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Talking about the uptick trend of creators emerging in the industry, Vipul Agarwal – Co-Founder of Unlu said, “What’s more, being locked away in their houses during the pandemic has stirred the creative juices of creators all over the country. A creator has spawned in every house who wants to monetize their passion and become a celebrity.”
The thought behind the launch
Launched at the peak of the mortal pandemic in June 2020, Unlu is a one-stop platform empowering creators to learn from living legends and collaborate with fellow creators to create high-value monetizable content. Disrupting the entertainment space with its groundbreaking idea, Unlu is bridging the gap between aspiring creators and established celebrities.
Unlu is the brainchild of three serial entrepreneurs- Vipul Agarwal, Anurag Dalia and Himanshu Periwal, who share a collective experience of over 30 years in the startup ecosystem. The platform has helped over 1 million creators learn from 100+ industry experts and celebrities such as Ruskin Bond, Manoj Bajpayee, Sania Mirza among others.
The platform enables India’s next wave of creators to access on-demand courses taught by living legends, get one-on-one mentorship, hone their creative skills and start building a career for themselves. By directing them towards different monetizing avenues for their content, Unlu is catalyzing the creative careers of countless creators.
Filling the market gap
With droves of creators swarming the entertainment industry, the platform has identified the need to upskill the creators middle and lower class and help them forge a path to success. Unlu’s platforms like Unlu Class and Unlu Fellowship aim to upskill 100 million creators in India to produce high-value monetizable content. The one-stop platform has leveled the playing field for creators by providing them equal access and opportunities to learn from the best and accelerate their creative careers. The brand aims to empower creators to earn a sustainable income from pursuing their creative passion.
Speaking about the novel idea behind the platform, Himanshu Periwal, Co-founder of Unlu said, “There is a wave of creators currently sweeping the country but with a void of non-academic learning platforms. Moreover, these creators don’t know how to monetize their talent. Unlu aims to change that by helping them bridge the gap between upskilling and monetization. As a one-stop platform for creators, Unlu wants to upskill creators, help them collaborate with other creators and eventually help them produce original contentthat can be monetized.”
Fullfiling the vision
As a career-accelerating platform, Unlu supports creators from different niches, whether they want to become a singer, actor, songwriter, podcaster or writer. The platform encourages creators to put passion to work and even helps to distribute and monetize the content they produce. The Delhi-based startup plans on building the largest community of creators on a single platform where they can engage, learn and produce high-value monetizable content. Unlu aims to become the biggest platform in monetizable content creation.
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