"Where's The Drip," a Streetwear, Fashion, Art, and Music Festival, is presented by ToTheCulture.

On April 30th at 12 pm at Club Amethhyyst, Mumbai will have it's very first Multi Culture Popup Where’s The Drip organised by ToTheCulture hosted by Deev Thakrar. ToTheCulture is a 360° media and entertainment organization working across various media and experiential formats to impact Urban Culture.

As part of India's expanding streetwear pop-up culture, our goal with the upcoming event is to support local Indian streetwear brands and sneaker resellers. When it comes to Indian-made brands, we have a great collection to show off. The Popup will showcase brands such as Hophead, Blue Brew, Prsperity, Evemen, Kicksclub, Mirage, and more.

ToTheCulture has a multitude of entertainment zones that create a one-of-a-kind living experience. By combining dance, music, art, fashion, gaming, and lifestyle industries. The next event will benefit the Indian streetwear, sneaker, and reseller businesses by promoting them. Not only will the sneakers be on show, but there will also be some exciting activities for the crowd to engage in, such as music and street art. The event has a great line-up for you to enjoy your weekend. ToTheCulture has already started planning for Delhi and Bangalore. The event will be one-of-a-kind and will leave you speechless.

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