Having amassed a substantial following on YouTube, YANA FRY is not just a virtual mentor; she is a catalyst for positive change in countless lives.
Yana Fry
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Her loyal subscribers consider her a friend, confidant, and guiding light through life's uncertainties. So, if you're seeking an inspiration, motivation, or simply a connection with like-minded individuals, look no further than https://www.youtube.com/@yanatvsg empowering people in India, Singapore, and the whole of ASIA. Prepare to be captivated, enlightened, and transformed as she embarks on a mission to empower you to be the best version of yourself. MID-DAY caught up with her for a heart 2 heart talk!!
What is the thought behind launching a YouTube channel?
I always loved deep and Heart2Heart conversations with people. There have been times that towards the ends of these conversations I used to feel, wish I could record it as it had the inspirational value to make a difference in day-to-day life.
So I thought of making a difference in people’s life by creating some real content, that’s why Yana TV happened.
Why is it called Yana TV?
In Sanskrit (an ancient Indo-European language), "Yana" (यान) means "vehicle" or "journey." It can refer to a mode of transportation or symbolize the path one takes in life. So, my name has a great meaning in my own life so this thought of naming it under my own name Yana, to honour my parents’ blessings.
How do you come up with the topics for videos?
Our team comes up with ideas every week like any other TV show screenplay team.
We generally use different series and formats such as:
- 5 hacks of living a happy, successful and purposeful life
- 2 biggest mistakes you made and what have you learned
- Me VS Other (what is your uniqueness)
One of the most interesting which I guess will be famous is Teh C with Yana which I get a feeling will become a popular segment in ASIA.
Sometimes the ideas are inspired by movies, festivals or trending topics.
Each week we focus on a couple formats and ideas. Then we develop one or two ideas into videos.
Have you got investors to run the channel?
Currently, I have got funding from my family and friends to run the channel. We have been talking to investors around and hoping to get funding on the way forward. Time is of an essence, and I thought of starting the channel immediately as the market gears up, post the pandemic and I think now is the right time for it.
At what point did you think you will start getting paid for your YouTube videos?
We are aiming to get revenues from AdSense (the ads you see before or during a YouTube video) post we launch the channel and feel that . My team says that cost-per-click is low in Southeast Asia which may generates high volumes of income for us.
What are some tips for brands when pitching to you?
We want to capture the purpose of the brand and for example, whether clients want to build awareness or drive downloads.
Discovering the existing brand image/culture is vital as it empowers us to swiftly gauge the alignment of our brand identities, making us eager to learn more about it!
Why do you think the channel will stand out?
Our channel captures the essence of success of an individual and there is no age limit that we have to capture these heroes.
Since people have got used to interactions offline, do you think this heart2heart connection on the channel, will translate that connection offline?
It's important to note that not all online connections seamlessly translate to offline interactions. While some viewers may feel a strong connection to the content and the creator, others may prefer to keep their interactions solely in the online realm. Additionally, individual personalities and comfort levels with social interactions can also play a role in how the connection translates offline.
In summary, creating a heart-to-heart connection on a YouTube channel can lay the groundwork for fostering offline connections, but its success depends on the authenticity of the connection, the community-building efforts, and the willingness of viewers to engage beyond the online platform.
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