Meta launched its safety campaign ‘Scams se Bacho’ and has partnered with Bollywood star Ayushmann Khurrana to educate people on how to stay safe from online scams and promote safer digital practices. Launched in collaboration with the Ministry of Electronics and Information Technology (MeitY), Indian Cybercrime Coordination Centre (I4C) and Ministry of Information and Broadcasting (MIB), Meta’s campaign emphasizes the company’s commitment to safeguard people online, supporting the Government's goal to combat the rising cases of scams and cyber frauds in the country. 

The educational campaign showcases some of the most common scams people face in their daily lives, encouraging people to stay alert and exercise caution before they take any action. The film further highlights the host of safety features on Facebook, Instagram and WhatsApp that empower users to take control of their online safety.