Public protests and court petitions over film content are almost commonplace these days. Every other month, we hear of groups clamouring for a movie ban over 'offensive' or 'objectionable' subject matter, even though the censor board green-lights it. While the negative buzz may slow down the release strategy for distributors, it, more often than not, proves to be a boon for the makers. For, it brings attention to a 'controversial' film and prompts moviegoers to go to the theatre and figure out what the fuss is all about. In the last two months, we have seen some Bolly folk going to town with such bans, real or imaginary, and collecting windfalls of publicity.

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