Actress Aishwarya Rai Bachchan kept away from the social media for a very long time until joining Instagram earlier this year. She says the fact that people start seeing it as a "barometric reflection of your popularity or status" was a put off for her. The actress and former Miss World has spoken up about it for Conde Nast Traveller India, the 50th issue of which features her as the cover star.

So far, she says, her social media journey has felt natural. "I don't post whatever happens through the course of the day because then it would become a job and then you're constantly focusing only on the fruition of it, and not the actual experience. I need to be connected to my real life," said Aishwarya, according to excerpts shared with IANS.