Updated On: 31 July, 2016 10:00 AM IST | | Kasmin Fernandes
<p><span>Songs created specially for a film's promotion are moving beyond just being mere marketing tools, they are serving as a great platform to promote the film and reach out to the audience</span></p>

Promotional party number Kaala Chashma (Baar Baar Dekho) was released before the film'u00c3u0082u00c2u0099s trailer on Bollywood mobile app Flickbay
If your social media feed suddenly has a bunch of stars — and average Joes — posing in thick black sunglasses, don’t be alarmed. They are showing support for the promo song Kaala Chashma — for upcoming film 'Baar Baar Dekho' — which crossed five million hits on Youtube within a day of its release on July 27. Meanwhile, viewers are posting Dubsmash videos with the hashtag #KaalaChashma. The song is a recreation of Amar Arshi’s retro Punjabi hit, 'Tenu Kala Chasma Jachda Hai'.

Black is back: Promotional party number Kaala Chashma (Baar Baar Dekho) was released before the film’s trailer on Bollywood mobile app Flickbay