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#KaalaChashma! Bollywood promo songs get a life of their own

<p><span>Songs created specially for a film's promotion are moving beyond just being mere marketing tools, they are serving&nbsp;as a great platform to promote the film and reach out to the audience</span></p>

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Promotional party number Kaala Chashma (Baar Baar Dekho) was released before the film'u00c3u0082u00c2u0099s trailer on Bollywood mobile app Flickbay

Promotional party number Kaala Chashma (Baar Baar Dekho) was released before the film'u00c3u0082u00c2u0099s trailer on Bollywood mobile app Flickbay

If your social media feed suddenly has a bunch of stars — and average Joes — posing in thick black sunglasses, don’t be alarmed. They are showing support for the promo song Kaala Chashma — for upcoming film 'Baar Baar Dekho' — which crossed five million hits on Youtube within a day of its release on July 27. Meanwhile, viewers are posting Dubsmash videos with the hashtag #KaalaChashma. The song is a recreation of Amar Arshi’s retro Punjabi hit, 'Tenu Kala Chasma Jachda Hai'.

Black is back: Promotional party number Kaala Chashma (Baar Baar Dekho) was released before the film’s trailer on Bollywood mobile app Flickbay
Black is back: Promotional party number Kaala Chashma (Baar Baar Dekho) was released before the film’s trailer on Bollywood mobile app Flickbay

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